How to Sell a Luxury Home in Miami
How to sell a luxury home in Miami in 2026: a seven-step, finance-driven process from pre-listing strategy to closing day, with global exposure through Forbes Global Properties.
More Than a Listing on the MLS
Selling a luxury home in Miami takes more than placing it on the MLS. High-net-worth and international buyers — often comparing your home to properties in other world-class cities — expect a different level of marketing, pricing, and presentation. Erika Schell’s seller process delivers exactly that: financial precision, global exposure, and results.
What Changes When You Sell a Luxury Home in Miami
Above one million dollars the buyer pool is smaller, better informed and often paying cash or arriving from another country. That changes three things.
The price. It starts from real recent closings in your neighborhood, not from a portal’s automated estimate. Priced correctly, luxury homes in Miami-Dade usually go under contract within 60 to 120 days.
The exposure. Through The Keyes Company’s affiliation with Forbes Global Properties, your home is presented to qualified buyers in more than 100 countries, on top of the MLS, the portals and social media.
The closing numbers. Before you list, you receive a personalized net-proceeds estimate: agent compensation, documentary stamps, title and closing costs, and any HOA payoff. No surprises on signing day.
Your Seven-Step Selling Journey
Prepare Your Home for Sale
First impressions in luxury real estate are formed before a buyer ever visits. Erika conducts a pre-listing walkthrough to identify the improvements that deliver the highest return and coordinates professional staging where needed. Lighting, landscaping, decluttering, and minor repairs can meaningfully impact both days on market and final sale price.
Price It Right — The Financial Analysis Approach
Pricing a luxury property is both science and judgment. Erika begins with a comprehensive market analysis — active competition, absorption rates, price-per-square-foot trends in your neighborhood, and signals from the broader Miami luxury market — to set a list price that attracts serious buyers without leaving money on the table.
Market Your Listing to the World
Erika’s strategy combines local presence with global reach: professional photography and film, the MLS and all major portals, social media, email campaigns to her buyer network, and distribution to the Forbes Global Properties audience — 167 million readers and buyers in 100+ countries.
Review Offers Strategically
In Miami’s luxury market, not all offers are equal. Erika helps you evaluate each one holistically — purchase price, financing contingencies, earnest money, inspection period, and closing timeline — to identify the offer that truly maximizes your outcome.
Negotiate and Accept
A skilled negotiator trained in both real estate and finance, Erika approaches counteroffers with data, not emotion, and keeps the transaction on track even when challenges arise. The goal is always a clean close at the best achievable price.
Navigate Inspection and Appraisal
After a contract is executed, buyers typically conduct inspections and, if financing is involved, an appraisal. Erika prepares you in advance for likely findings and, in the event of a low appraisal, has the analytical tools to challenge it with supporting data.
Close the Sale
Erika coordinates every detail of closing — title company, buyer’s agent, and lender — for a smooth, on-schedule close. She reviews all documents with you and is present on closing day.
Pricing Backed by Analysis, Not Guesswork
Erika’s Master’s in Finance and 20 years of corporate experience mean your price is set with the precision of a CFO — using absorption rates, competing inventory, and demand signals rather than a standard CMA.
Paired with Forbes-powered marketing, that discipline is how she positions your home to sell for maximum value in minimum time.
Erika Schell’s Marketing Advantage
Forbes Global Distribution
Your listing reaches 167 million readers and buyers in 100+ countries — the most powerful international channel available to Miami sellers.
Professional Media Production
High-end photography, video walkthroughs, and 3D virtual tours for every listing.
Bilingual Marketing
All listing content produced in English and Spanish for full reach to Miami’s international buyer pool.
Social & Digital Campaigns
Targeted advertising across Instagram, Facebook, and Google.
Personal Network Activation
123+ closed transactions and a referral-heavy business built over a decade in Miami-Dade.
Finance-Grade Pricing
A data-driven price recommendation backed by absorption rates and demand signals — not a standard CMA.
Free guide · 29 pages · English or Spanish
Take the whole process with you
Everything on this page, in one PDF you can read at your own pace — setting the right listing price, staging, the marketing plan, showings, reviewing offers, the inspection and closing. One email address and it is yours.
Get the Seller’s GuideSee both guides →
Go Deeper on Each Step
- How to price a luxury home in Miami
- What it costs to sell a luxury home in Miami
- The best time to sell a house in South Florida
- Capital gains tax when selling a house in Florida
- Who pays closing costs in Florida
- What Forbes Global Properties means for Miami sellers
- How to sell your Miami luxury home for top dollar
Seller FAQ
How does Erika Schell determine the right listing price?
Erika uses a comprehensive financial analysis — not just a standard CMA. She evaluates active competing listings, recent closed sales, price-per-square-foot by property type, neighborhood absorption rates, and current buyer-demand signals, producing a data-driven price with a clear rationale.
How long does it typically take to sell a luxury home in Miami?
In recent years, luxury homes in the $1M–$3M tier have averaged 60 to 90 days on market when correctly priced and professionally marketed, while properties above $3M have averaged 90 to 120 days. Erika’s pricing discipline and marketing reach are designed to minimize days on market.
What is the cost of selling a home in Miami?
Sellers in Miami-Dade typically pay agent compensation (which is negotiable), documentary stamp tax on the deed ($0.60 per $100 of the sale price, plus a $0.45 per $100 surtax on condos and property types other than single-family homes), title and closing fees, and any outstanding liens, HOA fees or prorated taxes. Erika provides a complete net-proceeds estimate before you list.
Should I make repairs before listing?
In the luxury market, condition directly impacts price and days on market. Erika conducts a pre-listing walkthrough and prioritizes the improvements that deliver the highest return, always with the goal of maximizing your net proceeds.
Can Erika help me sell if I’m relocating out of Miami?
Absolutely. Erika has managed many seller-side transactions for clients relocating domestically and internationally, handling all in-person requirements on your behalf and managing the entire process remotely.
Is staging worth it for a luxury home?
Yes. In this segment buyers compare few properties and decide largely on how a space feels and how it photographs. Professional staging and photography are part of the marketing plan, not an optional extra.
Can I sell my Miami home if I live outside the United States?
Yes. Closings can be handled remotely, and foreign sellers should plan for FIRPTA withholding. Erika guides the whole process in English and Spanish, coordinating with your attorney and the title company.
What should I look for when choosing who will sell my luxury home in Miami?
Verifiable data: real closings above one million dollars, first-hand knowledge of your neighborhood, and credentials you can check. Erika Schell is a Luxury Certified REALTOR® with The Keyes Company, affiliated with Forbes Global Properties, with 123+ closed transactions, 8 consecutive years as a Top Producer at Keyes Doral and Florida License #3366404.
What Is Your Miami Home Worth?
Get a complimentary, no-obligation home valuation and marketing-strategy consultation — and find out exactly what your property is worth in today’s market.
Request a Free Home Valuation(786) 801-4442