FREE GUIDE · ENGLISH & SPANISH · 29 PAGES
What your home is worth,
and how to get it
The sale in the order it happens — the price, the staging, the marketing, the showings, the offers and the closing table. Written for sellers in Miami-Dade.
- ✓The price. How the right listing price is set, and why the first weeks on the market decide the rest.
- ✓The preparation. Room-by-room staging that photographs well and shows better, with the full checklist.
- ✓The marketing. How the right buyer actually finds your home, and the network working behind the listing.
GUIDEERIKA SCHELL
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The Luxury Seller’s Guide
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What’s inside
Ten steps, in the order they happen
Written by Erika Schell, Luxury Certified REALTOR® at The Keyes Company and Forbes Global Properties, with the team she brings to every listing — stager, photographer, inspector and insurance specialist. Available in English and Spanish.
Your agent
What to expect from me: market insight, negotiation, professional standards and service.
Setting the price
How we set the right listing price — and why the first weeks decide the rest.
Staging your home
Declutter, clean and repair, curb appeal, natural light and neutral colour, room by room.
Marketing your home
The listing, the copy, the photography and the network that reaches the right buyer.
Listing day
What happens the moment your home goes live, and what to prepare for next.
Showings
First impressions and cleanliness, with the checklist to run before every visit.
Reviewing offers
Reading each offer properly, negotiating, and handling what the inspection turns up.
Under contract
Signing with confidence, and what the contract actually commits you to.
The final details
Everything that has to be resolved between the contract and the closing table.
Closing the sale
The paperwork, the transfer of ownership, and when the money reaches you.
Questions
Before you download
Is the guide really free?
Yes. It costs you an email address. Most sellers decide what their home is worth before they ever speak to an agent, and it is better that the decision is made with good information.
What happens after I download it?
You get the PDF immediately, and Erika occasionally writes when something changes in the Miami market that would affect a seller. One click unsubscribes, and your information is never sold or shared.
Do I have to list with Erika to use it?
No. Take it to any agent you like. It is written so that you can tell whether the person listing your home is doing the work described in it.
Does it only apply above $1 million?
The Florida rules in it apply at any price. The pricing and marketing chapters are written for the luxury tier, where the buyer pool is smaller, more international, and far more likely to pay cash.
Also free
The other guide
Erika answers every enquiry the same business day — by phone, video or in person, in English or Spanish. No obligation, and no pressure to list or buy.
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